There has always been some sort of a debate among SEOs and a curious question. Does Google prefer to rank HTTPs versions of websites more than their HTTP counterparts? Looks like we have found an answer to it in a great article by Patrick Stox.
Interestingly in August 2014, Google had announced that they would give a small ranking boost to websites that are secure. You can check that article by Google on HTTPs as a ranking factor here: https://webmasters.googleblog.com/2014/08/https-as-ranking-signal.html
Well, even though they made this very clear that HTTPs was supposed to work better, not many websites and SEOs did much about it. Why?
Because migrating a website from HTTP to HTTPs is a huge task in itself. Even though Google has come out with its own guide on how you can transfer your website from HTTP to HTTPs and make it more secure, there are just way too many factors that make the whole task daunting.
For one, you’ll have to make sure the website smoothly transitions into its secure version and has all its functioning intact.
Second, you’ll have to ensure that Google is able to crawl all the new data paths correctly.
Third, you’ll have to ensure that all your old links are redirected to this new URL address.
And then, if you’re using a platform like WordPress, then you’ll have to double-check whether your plugins and softwares are still working properly.
That’s just some of the things that need to be considered before making a change like this.
It’s a task we’ve been considering for a while as well. But as you can see, it’s not a very easy decision to make, especially when things can go wrong at so many places and it might take a lot of time and trial and error.
But we do plan on doing it in some near future for Bangalore SEO. Knowing how you can migrate a big site into HTTPs will work as a great benefit for our clients who need that extra bit of ranking push to dominate in the search engines.
Anyway that’s all for today. Will keep you updated on more SEO news as we go.